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Google Ads is a pay–per–click (PPC) advertising platform that allows businesses to reach potential customers when they search for specific keywords or phrases. It is a powerful tool to help companies drive traffic to their websites and increase their visibility in the search engine results pages. Google Ads is also known for its ability to target audiences with laser–focus accuracy. Ads can be tailored to reach specific demographics, interests, and locations. Google Ads also provides a variety of reporting and tracking tools to help marketers measure the success of their campaigns. Google Ads is an incredibly effective way to drive qualified leads and increase sales
Search Ads are text-based ads that appear at the top and bottom of Google search results pages when someone searches for a keyword related to your product or service. These ads are designed to reach customers who are actively looking for a product or service.
Display Ads are graphical ads that appear on websites, webpages, and apps across the Google Display Network, which includes millions of high-quality websites, videos, and mobile apps. These ads are designed to reach customers who are browsing the web and likely to be interested in your product or service.
Video Ads are short video ads that appear on YouTube and other websites, videos, and apps across the Google Display Network. These ads are designed to reach customers who are watching videos and likely to be interested in your product or service.
Shopping Ads are product listing ads that appear on the Google Search and Shopping results pages when someone searches for a product or service related to your business. These ads are designed to reach customers who are actively looking for a product or service.